Building the Brand

Hitler’s fascination with propaganda was born in the trenches of the First World War. There he saw it emerge as a potent tool of psychological warfare - one that he would harness to build the Nazi movement over the course of the 1920’s and early 1930’s. He used simple, repetitive rhetoric, striking images and symbolism and his talent as a public speaker to tap into the discontent of the German people. This episode explores Hitler’s early propaganda tactics as he rose through the ranks of the Nazi Party, from PR man to ultimate leader.